By 2020, 65% of display media will be programmatic. Today, savvy brands are investing in programmatic to more effectively reach the right consumer through real-time bidding and targeting techniques. At RAD Media Co, we’re elevating Performance Display Marketing through the sophisticated use of consumer data.
Our Performance Display practice is built on measurement, enabling us to collect and analyze all campaign and consumer intent data to activate audiences, buys and ad creative. Through data, we find the right moments. We then cater to those moments—by device, channel, geo, creative format, context and behavior.